HELLO
Raised in northern Minnesota, I pursued a Master's at the University of Tennessee, seeking a change in sports culture. My deep-rooted passion for sports has evolved into a dedicated career, spanning operations, fan experiences, and now, sports media.
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My passion for sports ignited early on, and it's what propels me to blend my creative side with a competitive drive in the sports media industry.
Education
Master of Science
University of Tennessee
Concentration in Sports Management & Marketing
2022-2024
Bachelor of Business Administration
University of Minnesota
Concentration in Marketing
2018-2021
Bachelor of Science
University of Minnesota
Concentration in Sports Management
2018-2021
Skills
Technical
Adobe Premiere Pro
Adobe Photoshop
Microsoft Office
CapCut
Slate
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Professional
Brand Management
Copywriting
Knowledge of social media platforms
Create & interpret analytics reports
Experience
Social Media Assistant
December 2022 - Present
University of Tennessee Athletics
Knoxville, TN
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Elevated online presence and engagement for multiple sports accounts, including @vol_sports, through expert content creation, real-time game coverage, and consistent scheduling using Adobe Suite tools.
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Played a key role in making @vol_sports the top-performing SEC account by contributing creative ideas, generating multimedia content for growth, and collaborating with team members, photographers, and videographers.
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Ensured brand consistency, accessibility, and efficient teamwork through the use of content creation platforms like Slate, transcription services, and project organization tools such as Trello.
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Game Day Operations Lead & GM Marketing Assistant
December 2021 - August 2022
Northwoods League - Collegiate Baseball Summer League
Duluth, MN
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Collaborated with the General Manager in off-season business activities, contributing to group sales, sponsorships, ticket sales, and marketing efforts.
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Led and supervised interns, overseeing task lists, scheduling, and providing a supervisory role on game days, including operating broadcast cameras for Northwoods League Broadcast on ESPN+.
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Coordinated with various teams, managing fan relations, ticket systems, and on-field promotions, while communicating with sponsors.
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Organized on-field games, developed fan engagement ideas, and played a key role in stadium setup and takedown on game days, ensuring a smooth fan experience.
Athletics Marketing & Events Intern
October 2021 - February 2022
University of Minnesota Duluth Athletics
Duluth, MN
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Assisted in coordinating and executing in-game productions for NCAA Division I and II events, ensuring a seamless and engaging fan experience.
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Implemented sponsor promotions to reinforce partnerships and elevate fan engagement strategies during events.
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Operated audio and video board systems for various sports and events, contributing to the overall production quality.
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Executed diverse game-day operational duties, including ticketing, programming, set-up, tear-down, fan assistance, and hospitality, ensuring the smooth flow of events.
Sports Marketing Intern
February 2021 - April 2021
2aDays - College Coach Rating Website
New York, NY
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Conducted market research and generated innovative content ideas, significantly contributing to operational and marketing initiatives.
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Achieved outstanding results on social media, with content leading to a remarkable 642% increase in impressions, a 1,889% increase in profile visits, and a 450% increase in mentions compared to benchmarks.
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Analyzed and reported insights regularly, providing valuable recommendations to the CEO, COO, and VP of Business Development.
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Conducted interviews with top athletes and coaches, producing articles that substantially improved website traffic and enhanced the brand's online presence.